Thursday, November 1, 2018
19A: Idea Napkin 2
You: I am Parker Blystone. I believe my talents to consist of people skills. I am good at talking to almost anyone and I like striking up deals with others. My aspirations are to attend law school and become a lawyer for an esteemed law firm preferably in the northeast. I see this business concept playing a role in my life greatly because many of my family members smoke cigarettes and are addicted to nicotine and by actually creating a nicotine free product that slowly weens people off of the drug effectively, I believe that I could help not only many people but also members of my own family in the process.
What are you offering to customers?: I am offering a Juul like vaporizer that effectively weens you off of nicotine by reducing the amount of the nicotine in the pods that you would order every week until you eventually do not feel the need for nicotine anymore. That is my plan for a product that is relevant to society today and especially parents of young students exposed to vaping at school or in class.
Who are you offering it to?: I am offering this product mainly to young people who are unfortunately already addicted to nicotine due to the rise in popularity of vaping devices in the ages 14-24. I am also offering this product to the parents who see no alternative and want to safely and effectively wean their children off of a harmful drug while avoiding rehab. All my customers have in common is they either vape themselves or know someone that does. This customer base can cover a wide variety of people. It’s aimed at the masses with a specific focus on younger adult aged persons.
Why do they care?: They care because no one truly wants to be addicted to a harmful chemical whether its themselves or someone they love. I believe this inherent belief holds true in most people, especially those targeted by my customer base. They will pay money as long as they want to quit smoking vaporizers.
What are your core competencies?: I think what sets me apart from the other companies is that the goal is to actually improve public health and wean people off of nicotine rather than get them addicted so that they buy more and more of it.
I think these elements all fit together to make a good product that people will buy. The glaring problem which I do not have figured out is how to keep revenue coming in when people are not hooked on nicotine anymore. This main concern is the one that I think would hold me back if the product were to come to fruition. This is also the main criticisms I have received, and they make sense. It is a large problem.
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