Who: When conducting my interviews, I found
that there was a decent amount of people that fell outside my market and
opportunity. These people are those who have been smoking the juul or any other
vape for a while and have come to terms with it and are convinced that it is
better for you than smoking cigarettes even though there is little actual
medical evidence to support this thought. My first interviewee said that he was
not interested in stopping smoking the juul because he thinks there is no harm
in it. My next interviewee said that, “this is not a nicotine issue, this is a
parenting issue”. She, a 21-year-old female college student, said that parents
can easily cut down on the “juuling” issue simply by parenting their children better.
·
I
found a surprising market while conducting interviews. My third and fourth
interviewees are parents of middle-aged school kids who they personally caught
juuling. They took my idea for a solution surprisingly well and said that they
would allow their kids to vape if the juice contained no nicotine at all. These
results surprised me.
My last
interviewee is a former Juul smoker who quit when after realizing just how
harmful smoking these vapes can be. She said she did not think a product like
this would work because the nicotine is what keeps people buying the product; so,
taking out what keeps the customer coming back was “inadvisable” in her
opinion.
What: When talking to the first
interviewee, a really good point was brought up. My product that contains no
nicotine may not be successful or stop anyone at all from using the nicotine-filled
products. You can’t control what people will do especially when the trend is
extremely popular and there has not been enough medical research done to
convince the public of the true dangers of the device itself.
Why: The need is not any different- the
only issue concerns whether or not you can actually convince kids to stop doing
what they perceive to be “cool and in right now”. You also can not try to get someone
to switch to a product that contains no nicotine if the consumer has no problem
with nicotine itself.
Inside the Boundary Outside the Boundary
Who: Middle
aged kids or teenagers that Middle
aged kids or parents who do
are hooked
on nicotine not care
about the danger of nicotine
College aged kids
wanting to stop College
aged kids who do not care
being addicted to nicotine about being
addicted to nicotine
Parents wanting to help their
children Parents who smoke
themselves
Combat the effects of nicotine
addiction
What: Need is stopping nicotine addiction
Stopping nicotine addictions
in under age kids
Why: Smoking the juul is considered “cool” Smoking the juul is considered“cool”
And is seen as a healthy
alternative
Hey Parker, I thought you did a great job with this post and identifying the customers that are outside of your target market. It was very interesting for me to interview others who I thought would be inside my market but they turned out not to be. It really made me think of who exactly is my service going to impact. I can tell it had a similar effect on you, as you provided very good detail and you analyzed the table very well. I enjoy reading about your business idea, great job!
ReplyDeleteHey Parker,
ReplyDeleteI thought you did a great job with this assignment, and I thought that you were very thorough with all the aspects of the post. It was clear that you covered a lot of ground in your interviews, and that the information you received can help you shape the future of your product. That being said, I think that the interviewee that brought up the fact that the nicotine is what makes things like Juuls popular, and that a no nicotine vapes are risky, makes a valid point. There should be some concern that there may be too may people who won't be willing to part with nicotine. I still think that this process will help you figure out the best path for your product, and that you did a great job.
Hey Parker!
ReplyDeleteI appreciate the amount of time and effort you put into the post. I can really tell that you took times in conducting these interviews as you got plenty of details from them. I thought it was really valuable that you got the opinions of parents because typically they are not the one’s juuling, their kids are. So if the parents are on board with your product, they would be more inclined to push it to their children, and the children of their friends.
Hey Parker,
ReplyDeleteGreat post! This is a great product because its especially topical right now. Juuling is a huge issue amongst college and high school students, and people don't know how bad the consequences can be. With this, I think its huge your product contains no nicotine. The interviews you conducted were clearly more in depth, and I think they discovered that there is a bigger market for something like this if you can get parent's on board.